Hello Everyone,
The very sound of the word”Marketing” used to remind me of the Salespersons who keep on tapping at each and every Doorstep to sell their Products.
Or for that matter whenever there was an Advertisement on the TV amidst the news or Cricket I remember changing the Channel not able to wait for the 2-3 minute until the Ad’s message is complete.
But the Situation now is Completely Changed.
The Advertisements that keep on popping up during the Prime Time Shows are grasping the People’s Imagination.
I cant Forget the New ad of Muskuraaale….
Its Really very interesting to Watch the Ads aired by Mutual Funds /Insurance Providers.
Be it ICICI Prudential’s “Jeete Raho “where the Wife Convinces her Hubby as to why he needs to Insure
Be it HDFC ka “Na Sar jhuka hai kabhi aur na jhukayenge kabhi” where Kid doesn’t seek help from his dad/Grandpa to stand upon to his feet.
Even more interesting is the Ad of HSBC where its Customer is touted to have so much of Free time that he wanders around in his Home and even offers himself to help his House maid in Cleaning the House for which she Says NO.
Its not only the Private Firms that are coming up with Thought Provoking Ads even Public Firms like SBI with their Simple Ads with a Tinzy Humour that it brings upon our faces .
I think the Advent of Mutual Funds into Indian Market at a Break Neck pace and the Segment of people involved into this Arena., viz Software Professionals are the people who contribute to this growth in the Indian Ad industry.
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