Daring ideas are like Chessmen

“Daring ideas are like Chessmen moved forward. They may be beaten, but they may start a Winning game”

At a time when most of us were on the verge of forgetting the Pride of Possessing a Radio, it has started to make its Impact to be felt by all of us. The Big Old Radio which used to be of the Size of a Medium-sized Carton Box has now been reduced to the size of a hand-held Device, Thanks to the Technology that made this happen.

It would not be an Exaggerated Statement when I say that its always far more Easier to Re-Invent a new Product than to Re-Evolve an Existing product.

Today FM Radio is a Popular Media Channel through which people are able to Voice over their Concerns and make enough Flutter to create the Disturbance required to make their Voice Heard.

The FM Radio has overreached the Audience who were being catered by Television and Print Media. Now One reason for this may be the fact that Print Media is something which doesn’t Cater to the bunch of illiterates and Television due to its lack of portability have given FM radio the path to Peoples Homes, Buses, Entertainment Spots and even Workplaces.

The very idea to create an Opportunity Space out of the White Spaces which many of the Potential and Prospective Firms could not think of gave the Early Participants their Current Stand .Be it the Case of Radio City or Radio Mirchi or Radio One or Big FM and recently launched S FM.

The Biggest challenge in a FM Radio Business is the promotion part or the Advertisements that their peers are able to Project well. I feel that FM Radios are the New mantra of innovativeness in terms of Marketing. To Sell a Product without showing it is still something which is near to impossible.

Apart from Songs that are meant to be played, FM radios come up with interesting set of Fun filled Activities that leave the Listener Enthralled.

The Recent Promotion of Voting for Taj to make to the list of Top 7 Wonders of the world was one such Active initiative.

Also not to forget the Advent of Cellular Phones into our Lives that made this Feature a part and parcel of our life.

Live Updates of News, Traffic Situations, Games ,Songs….the list goes unending.

Recently one of the FM radio Stations have also Kick Started an Educative Program to help the Student Community who face it difficult to many of the National Level Entrance Examinations.(Another Potential White Space from which they managed to create an Opportunity)

Hoping that this Transformation keeps on Happening this is Vamsi Signing off…