Long back when i first saw the IDEA Cellular ad campaign of Abhishek bachan, i was quite impressed with the concept. The Series was based on a social upliftment platform. Sometime later i came to understand that the total series was conceptualized by none other than Balki(he also has the movie Cheeni Kum to his credit).
While Jr.Bachan added the much required glamor quotient to the ad, it was the engrossed message which paved the way for the Ad from On screen to off screen discussions.
I liked the one wherein the Village head brings in a new initiative into the village that required everyone in the village to be addressed by his/her number (which obviously was an Idea Cellular number, the brand for whose survival has this ad been made)instead of their respective names.
A week back when i heard that Government of India has brought the idea from Reel to real life implementation by specially constituting a Department to start allotting Unique Identification numbers to every citizen of India. So from here on if you come across more than one Vamsi in your life, i shall be different from them by way of unique ID.
Something on similar lines to US's Social Security numbers.
While initially i was not sure how gud progress would this effort make when we are referring to a country where we already have many numbers starting from Roll numbers in class to Driving license to mobile numbers.., etc
At the same time since this Initiative shall be spearheaded by Mr. Nandan Nilekani to prove his mettle with the humongous task ahead him my expectations raised a few notches high.
Wat an IDEA Sirjee.....
Yeah...really it is a marvellous Idea. Unique numbering is intiated and lets pray for better of it.
ReplyDeleteNow Idea campaign is ready with another idea, walk when you talk sir ji.
Its true,in this wireless world,each day we spend more than an hour on phone. So, why dont we walk while talk(Of course there are some exceptionals for this...while in trafic and in bus etc). It keep us going and keeps us healthy too.